Opinions, Stories and Passions+
Explore our blog for helpful resources, insightful articles, and our personal reflections and ideas that inspire action in healthcare communications. Enjoy browsing!
What multichannel means in the world of European pharma marketing
Becky Street • 3 min read
Historically, the pharma sector relied on the tried and tested format of using sales reps armed with brand-centric promotional strategies to get the…… read more
What makes a successful events planner?
Lydia Owen • 4 min read
The short answer is a deep-rooted love of creating — and ticking off — to do lists! Although it’s fair to say that the world of…… read more
Thinking about using eLearning as a training tool?
Vikki Byrne • 2 min read
Here’s OSP’s guide to getting started: Prepare Create a learning strategy and set goals Identify areas in your organisation that…… read more