Opinions, Stories and Passions+
Explore our blog for helpful resources, insightful articles, and our personal reflections and ideas that inspire action in healthcare communications. Enjoy browsing!
Our favourite adverts!
Becky Street • 2 min read
It’s fair to say that adverts are a bit like Marmite — you either love them or you hate them. Don’t get me wrong, it is…… read more
What multichannel means in the world of European pharma marketing
Becky Street • 3 min read
Historically, the pharma sector relied on the tried and tested format of using sales reps armed with brand-centric promotional strategies to get the…… read more
Why brand matters
Becky Street • 3 min read
What is branding? And why are we told it’s so important to our companies? Well… a brand is so much more than simply an…… read more
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