Life Sciences Hub Wales

The launch of the Life Sciences Hub Wales

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Main objective

To produce a highly impactful, successful launch event that should position the Life Sciences Hub Wales’ as confident, aspirational and innovative. The tone of voice should be professional and inspirational — reflected in everything from the opening ceremony itself, to the food served.

Creative solution

Our involvement in the early stage planning ensured the event we proposed met the brief of allowing the Hub to state its objectives to an
audience of influential commercial, academic and governmental stakeholders, as well as third party influencers and media.

We worked with our client to compile and then manage the guest list, ensuring it included the most important, influential and prominent members of the Life Sciences sector, as well as the rising stars of the future — those with whom relationships were considered essential to the Hub’s success. A formal invitation was designed and sent out with a ‘save the date’ email, including the agenda, following later.
The Hub branding — designed and developed by our in-house design team as part of a separate project — was consistently applied across all collateral that we created, from the presenters’ PowerPoint template and delegate badges, to the eight-page delegate booklets and agendas we handed out from our onsite registration desk.


We designed and produced a series of pull ups that were used to brand the venue. We also organised a ‘mini exhibition’ whereby Hub member companies were invited to set up their own pop-up stand or pull up to showcase their services and involvement in the Hub.

Innovative catering with a strong Welsh theme was chosen to celebrate the best of Welsh ingredients and recipes.

Our production team worked alongside the in-house technical crew to ensure the AV, set and staging was relevant to the event, and we provided PowerPoint support to all presenters in advance of the launch.
Photography and a short film captured the event to ensure its reach and longevity extended beyond the day itself. Our own camera crew were onsite to get footage of the exterior and interior infrastructure and cover all the activity, speeches and presentations — as well as vox pops from key attendees, providing valuable third party endorsement.
The event set the standard for the Life Sciences Hub Wales and highlighted the real business purpose of the organisation. Attendees left feeling excited and inspired by the prospect of what the Hub will deliver, and the promising future for the Life Sciences sector in Wales

Outcome

Many thanks to all of the team for your sterling efforts for the launch yesterday. We were delighted with how well everything ran — nice feel to the event and with excellent food as well and nothing but great feedback.

It was really good working with such professionals across your team and we would love to work with you again in connection with the Hub.

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