The HELP group, a panel of independent physicians with a specialist interest in heavy menstrual bleeding have co-produced an online eLearning portal that helps assist GPs around the world to better understand, diagnose and treat people who present with symptoms of heavy menstrual bleeding.
As part of a multi-agency team, OSP was tasked with creating a bank of video assets and downloadable print content.
The production team quickly got to work planning the logistical aspects of filming four KOLs in four different locations, the UK, Miami, Montreal and South Korea. We arranged all aspects of the filming — this included scriptwriting, conceptual design development, planning lighting and camera angles, sourcing local crew and make-up artists, studio and venue finding, selecting and buying props, art directing, editing and post production.
We carefully planned the most efficient routes of travel, working around the availability of the HCPs, crew and venues to devise a workable and efficient plan. Once agreed, we collaborated with the HCPs and the pharmaceutical company team to finalise each day’s shooting schedule — this was key to the success of the project as the KOLs were only available for a limited time during which we had to get the content we needed as per the approved scripts.
Once on location, our director introduced the team to each other, set up the first shot using a green screen, and got to work recording the KOL as many times as required for us to get the footage we needed.
Although the KOLs were experts in their field and were accustomed to being interviewed, it still proved a nerve-racking experience for many of them. Reading off autocue and teleprompts is a skill that requires years of practice so our directors and crew took the time to make each presenter feel as comfortable as possible, practicing scripts with them without making them feel too pressured.
We captured the sound and footage separately, collecting some B-roll and white noise for each edit. The KOLs seemed to enjoy the experience and relished the opportunity to impart their wisdom! With all footage captured and backed-up, the director headed home.
Back at base the design team had already created all the motion graphics and titles ready for the editor using approved concepts.
The next job was for our in-house editor, director and, in this case, the client to cut up the low resolution footage (still showing the green screen background) to bring the best and most natural clips together, whilst ensuring the footage matched the scripts and the story flow was correct.
Once approved, the editor replaced the background, smoothly stitched the high resolution clips together, colour graded all the shots, added all the graphical elements and motion text, and encoded/rendered different formats for the client to use online.
Part of an eLearning tool, we provided the footage in mini-clips as the end user had to watch part of a video before answering a question. We ended up with lots of deliverables, so version and file control was very strict.
We also produced all the print ready fact sheets and downloadable tools.