A global biotechnology company

Analytics Website

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Main objective

A global biotechnology company wanted the ability to collect usage data from their interactive pipeline tool (also designed and produced by OSP) whilst installed at congresses across Europe throughout the year.

As the pipeline tool contained references to many different therapeutic areas, the company had identified that it was imperative the navigation/user journey was personalised to the delegates’ actual interests to ensure they could navigate the content easily and intuitively.

As there were many different routes to the same content and some investigational compounds were reportedly of more interest to delegates than others, the client wanted us to add tracking functionally to multiple interfaces. As their trusted exhibitions partner, they felt comfortable leaving the decisions as to what data would be useful to track, how the data would be displayed, and the design of the website itself entirely up to us.

Creative solution

With just four weeks to build an extensive pipeline tool, we were under significant time pressure to create the tracking database and to develop and design a presentation and reporting website that would display the data in a digestible way.

The digital and web teams worked together to come up with wireframes and flat designs for the client to approve before development began. We had the added complexity of knowing we would not be able to rely on congress WiFi so the system we hand coded downloaded all the data to the local computer on which the pipeline tool was displayed, only pushing to the Microsoft Azure Cloud once reconnected to the internet. If the WiFi was working well, then the data would be pushed live.

Our design team branded the website front-end and colour coded the results to match the colour of the agents displayed within the pipeline tool. The programming team and the design team decided to show filterable tables and graphs to display the results in the most visual way. We also included some key data results in large call out boxes, such as the most amount of views at each congress.

The website allows the client to collect data from all congresses attended in one central portal and use a drop-down tool for analysis. The client can also identify, amongst other findings, which is the most popular pathway and which are the top five investigational compounds of interest for physicians.

Outcome

We have a happy client — they can analyse data and make strategic decisions and we can use the insight gained to improve our interactive design.

The tool is being successfully used across all congresses.

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